PR & journalism: More divergence than convergence
There is this growing trend of journalists infiltrating the public relations profession with the incorrect belief that as a journalist, that automatically implies that you’ll do well in PR.
Stakeholders decry quackery in PR profession, call for reforms
Public Relations professionals have called for reforms in the industry as a way to eradicate quackery and reposition the image of the sector. Mr. Israel Jaiye Opayemi has decried the quackery in the profession, saying it will no longer ...
You definitely need a PR
Often times, talents ask me, “Why do I need a publicist?” If you have to ask the question, chances are, you probably need one. Why? there are too many stories, angles, and opportunities you might miss if you do not know the rules of the game and in your zeal to tell the world about…
Free Social4Media Masterclass returns September
Lagos based marketing and media company, ID Africa and marketing technology startup Plaqad, have announced they will be training over 50 Nigerian media professionals at the 2019 edition of Social4Media Masterclass.
When the product is all wrong, PR can do… Almost nothing
I had to stage an intervention for my client. This was a client I was deeply passionate about – sharing their story of success and brilliance in speeches and presentations across the world.
Airtel’s PR Director Provides Insight On Crisis Management
DIRECTOR of Corporate Communications & CSR, Airtel Nigeria, Emeka Oparah, has called on reputation managers and Public Relations practitioners to continuously engage and connect with their various stakeholders, stating that effective stakeholders’ engagement is a critical element in successful crisis management especially in the new communication world order ruled by social media.