- Drake Leads With Six Nominations, Beyonce, Usher, Others Make List Ahead of this year’s BET Award, organisers have released list of nominees with Canadian rapper Drake leading the pack with six nominations. This year’s nominees reflect an abundance of creative expression and black excellence across music, television, film, sports, and philanthropy. The awards will simulcast Live…

Redeemer's University appoints Adetunji Adeleye as Deputy Director, Corporate Affairs Adeleye is an integrated marketing communication professional with extensive experience

The Inspector-General of Police (IGP) Mohammed Adamu has described the Public Relations (PR) department of the Nigeria Police Force (NPF) as very critical to the nation’s advancement, even as he assured of the Force’s commitment to enhancing capacity of officers, winning public confidence.

Public Relations professionals have called for reforms in the industry as a way to eradicate quackery and reposition the image of the sector. Mr. Israel Jaiye Opayemi has decried the quackery in the profession, saying it will no longer ...

PROFESSOR LAI OSO is the National President of the Association of Communication Scholars and Professionals of Nigeria (ACSPN). In this interview, he reviews the processes and structures of the government communication and information policies while offering better strategies to be adopted in order to accomplish the desired goals. What is your assessment of the performance…

For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on. With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at $2 billion in 2015,…

In a complicated federation where fiscal responsibility, civic duty and even corporate citizenship have become part of complex challenges, a report the other day about the closure of premises of tax defaulting businesses in Ibadan, Oyo State capital, by the state government should be understood and not taken as a political witch-hunt. According to reports,…

Speakers at the fifth Lagos Public Relations Stakeholders Conference held in Lagos reached the conclusion that there is the need for deliberate and strategic approach involving public/private sector partnership, led by government, to address the reputation challenges of Made-in-Nigeria.   While delivering the keynote address at the conference that had ‘Addressing Communication and Reputation Challenges…

The Chief Executive Officer of AbsolutePR Limited, Akonte Ekine, in this interview with EDU ABADE, argues that Nigeria is learning virtually everything from its foreign experience and exposure but that ethnicity issues, systemic backwardness and communication gap in the country are fundamental errors in its public relations perception. He advises the government to accord public…

Many PR experts describe this as ‘humanizing your brand’. This involves telling audiences about your brand essence, its backstory, and its overall mission with a view to building an atmosphere of trust.

But rather than own up to this error and apologise to Nigerians, the ministry released a statement trying to justify what is an unforgivable blunder.

Public relations in Nigeria is a child of many parents. The attitudes of these various parents bastardised the instinct of the child and the child has lost his bearing with his creator.