PROFESSOR LAI OSO is the National President of the Association of Communication Scholars and Professionals of Nigeria (ACSPN). In this interview, he reviews the processes and structures of the government communication and information policies while offering better strategies to be adopted in order to accomplish the desired goals. What is your assessment of the performance…

For many years, Nigeria’s marketing communications industry has been highly competitive and segmented; run by a proliferation of companies playing individually in niched parts such as advertising, public relations, digital marketing, experiential marketing, media buying and so on. With advertising alone recording above-the-line spend of N97.9 billion in 2015, and digital marketing’s estimated revenue at $2 billion in 2015,…

In a complicated federation where fiscal responsibility, civic duty and even corporate citizenship have become part of complex challenges, a report the other day about the closure of premises of tax defaulting businesses in Ibadan, Oyo State capital, by the state government should be understood and not taken as a political witch-hunt. According to reports,…

Speakers at the fifth Lagos Public Relations Stakeholders Conference held in Lagos reached the conclusion that there is the need for deliberate and strategic approach involving public/private sector partnership, led by government, to address the reputation challenges of Made-in-Nigeria.   While delivering the keynote address at the conference that had ‘Addressing Communication and Reputation Challenges…

The Chief Executive Officer of AbsolutePR Limited, Akonte Ekine, in this interview with EDU ABADE, argues that Nigeria is learning virtually everything from its foreign experience and exposure but that ethnicity issues, systemic backwardness and communication gap in the country are fundamental errors in its public relations perception. He advises the government to accord public…

Many PR experts describe this as ‘humanizing your brand’. This involves telling audiences about your brand essence, its backstory, and its overall mission with a view to building an atmosphere of trust.

But rather than own up to this error and apologise to Nigerians, the ministry released a statement trying to justify what is an unforgivable blunder.

Public relations in Nigeria is a child of many parents. The attitudes of these various parents bastardised the instinct of the child and the child has lost his bearing with his creator.

Are you a good mixer, someone whose presence could easily be felt when he/she is not around? Do you have the charm to convince people of both sex, even those you are meeting for the first time, to do your bidding....

Public Relations (PR) consultants have been challenged to improve their strategy through further training and modern technology to keep up with global trends in the profession.

I had to stage an intervention for my client. This was a client I was deeply passionate about – sharing their story of success and brilliance in speeches and presentations across the world.