Knocks, Kudos as government presses forward to regulate Social Media
When The Guardian threw the question of whether or not the Federal Government should regulate the social media to Nigerians, it elicited mixed reactions.
Agency to drive productivity with new fibre optic Internet connectivity
Creative powerhouse, X3M Ideas, has unveiled a multi-million naira Glo fibre optic Internet connectivity for its offices to enhance seamless business operations in the coming year and beyond. The Lagos agency, according to sources close to the business, took the decision in line with the reality of work from home (WFH) in Nigeria and…
At 2020 LAIF Awards, Noah’s Ark, TBWA, X3M Ideas win big
Noah’s Ark emerged the biggest winner at the 2020 Lagos Advertising and Ideas Festival (LAIF) awards, which held virtually recently. The event, which was themed, ‘Grind and Shine’, is organised yearly by the Association of Advertising Agencies of Nigeria (AAAN) to reward creativity and innovation in the industry. The award had various categories such as…
X3M Ideas picks bronze at Lisbon Advertising Festival
Trailblazing Nigerian agency, X3M Ideas limited, has won bronze at Lisbon Advertising Festival for its International Women’s Day press campaign Make History Equal For Women.
‘Absence of APCON Council puts the entire advertising industry at risk’
Steve Babaeko is the CEO/Chief Creative Officer X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as one of Nigeria’s fastest-growing communication agencies.
Advertisers honour creatives as year ends
X3M Ideas emerged the biggest winner at the 2019 Lagos Advertising and Ideas Festival (LAIF) Awards, which held on Saturday at the Landmark Event Centre in Lagos.
Stars, others celebrate Babaeko’s ADWeek recognition in Lagos
It was a gathering of who-is-who in the creative industry, as celebrities, friends, and colleagues of Steve Babaeko, the CEO/CCO of Nigeria’s leading advertising and media production company, X3M Ideas, converged at The George Lagos Hotel, Ikoyi, Lagos, to celebrate Babaeko’s recent recognition by Adweek as one of the top 100 creatives in 2019.
‘Cannes Lion presents great opportunity to tell authentic African story’
The need to tell authentic African stories is being reiterated world wide and advertising is one major sector of the creative, culture industry (CCI) that cannot be overlooked. Hence, the need for government to put the regulatory body, APCON, in order. In this interview, Chief Executive Officer of X3M Ideas, Steve Babaeko, who is making…
Babaeko makes New York Ad Festival Grand Jury for third time
The New York Ad Festival has chosen three of Nigeria’s creative heads, led by CEO, X3M Ideas and Vice President, Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, Creative Director, X3M Ideas, Sola Kosoko-King....
Over 1000 students benefit at igniting giants Africa career workshop
Igniting Giants Africa, (IGA) a youth inclined non-profit organisation has trained over 1000 students in government secondary schools in Lagos.
How shapeshifting helps businesses, agencies adapt to modern trends
Adapt or Die, that is the single most important rule in business. Regardless of the industry, businesses must evolve to remain relevant. This is even more important in the new media industry where technology is ever evolving. The way content is being consumed now is not how it was consumed a few months or a year ago.