Busha is empowering more women to work in Tech – here’s how

In recent times, the tech industry in Nigeria has seen a boom of women going into tech and Busha, one of Nigeria’s leading startups has been upfront and intentional on the advocacy and inclusion of women in tech.

The advocacy for the gender discrepancy that exists in the tech industry demands for intervention even if there are various initiatives being done to close the gap with regard to women in leadership roles. Despite the fact that women account for 47.7% of the global workforce, they are still largely underrepresented in the tech industry. In addition, women make up only 30% of tech professionals in Sub-Saharan Africa.

Furthermore, a research study by The Borgen Project indicates that women make up an average of 22% of engineering and technology graduates, and only one-fifth of these women are working in tech sectors.

According to a statement by the Research Lead at Busha, Dr Ojuolape Kuti, she identified that a major hindrance to women getting interested and advancing in tech comes from the misconception that they need core technical skills, which is not always the case.

To achieve this goal of enlightening women, the startup has partnered with female-led organizations such as WeTechNG, a non-profit committed to supporting, connecting and guiding women across different areas in technology through networking, programs, and community building. The partnership which kicks off with the WeTech conference to be held in August 2022 is the largest women in tech conference in Nigeria.

The aim of the conference is to bring together, one thousand women, inclusive of students, to educate them on tech building, empowerment, and scaling startups in the Nigerian tech ecosystem. During the course of the event, participants at the conference will receive insights from women currently working and excelling in tech, get hired by Busha and other tech companies and entrepreneurs will pitch their businesses to get funding.

The conference which will feature several keynote speakers and panelists consisting of women working with Busha, and other companies in the Nigerian tech sector promises to be valuable and a great opportunity for women aspiring to work in or transition into tech.

With over 400,000 active users of the product, Busha is dedicated to giving its users a great experience, on and off the platform. According to the Chief Product Officer, Moyo Sodipo, Busha wants its users to feel carried along and know at all times that the startup is an organization that values their businesses and financial well-being, and will continue to do this through the provision of reliable services and partnerships in order to consistently bring value to its users.