Carry1st acquires Gebeta from Qene Games
15 February 2023 |
2:59 am
Driving African culture to the peak of global recognition and accurate representation through gaming, Gebeta, a product of Qene Games, has been acquired by Carry1st, Africa’s mobile games and interactive content publisher.
Driving African culture to the peak of global recognition and accurate representation through gaming, Gebeta, a product of Qene Games, has been acquired by Carry1st, Africa’s mobile games and interactive content publisher.
Gebeta is a mobile board game built on the mancala games principles, but more engaging. Released in 2019, the game quickly gained high engagement and added to its quality visuals, it stood out from most others, winning the 2020 AppsAfrica Best App of the Year award.
Carry1st initially entered into a global multi-year partnership with the Ethiopia-based developer, Qene Games, to publish Gebeta in November 2020. Being a renowned games publisher, Carry1st’s capabilities in handling the game would enhance its development and success as an African-made game.
Conversations about the acquisition kicked off earlier in the partnership when both companies saw a potential for mutual profitability and deeper considerations left a conclusion that it would facilitate a successful mission.
Founder of Qene Games, Dawit Abraham, said: “This acquisition is a significant milestone for Qene Games, as it validates the hard work and dedication of our team in creating fun and engaging games. It also opens up new opportunities for us to expand our reach and connect with a larger audience. We see this as a stepping stone for further collaborations with Carry1st, and we look forward to exploring new possibilities and opportunities for growth in the gaming industry together.”
The acquisition provides Qene Games its first exit of a game, a long-term royalty, and a great validation of the quality of its products. It also allows the company to focus more on expanding its library and growing its platform.
Qene Games will continue working with Carry1st on the growth and development of Gebeta to reach its full potential, but in a much more limited capacity, and will also handle publishing of the game in the original market of Ethiopia.
Co-Founder/CEO of Carry1st, Cordel Robbin-Coker, said: “We are thrilled to acquire Gebeta, one of the most promising free to play mobile games out of Africa.”
Mancala is culturally deeply rooted across frontier markets and Gebeta’s modern reinterpretation lays the foundation for what we believe will become a marquee mobile game in Africa and around the world. We are grateful for our partnership with Qene Games and the opportunity to continue catalyzing the mobile games industry in Africa.”
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