GDN DESKTOP 1

Advertisement

De-risking venture building through founder evaluation and psychological insight

Lanre Messan

The founder and Chief Executive Officer of the FirstFounders Venture Studio, David Lanre Messan, has emphasised the importance of building a generation of Artificial Intelligence (AI) driven business communities in Africa.

Lanre-Messan, in a packaged business outline, highlighted the challenges and ways of navigating out of it.

He stated: At FirstFounders (F2), our mission is to systematically build and back the next generation of high-growth, AI-driven ventures across Africa, while democratizing entrepreneurship on the continent. We are not merely investors; we are co-builders and partners, committed to transforming ideas into scalable, investment-ready companies. Bridging the gap between ambition and reality in Africa’s startup ecosystem is not just playing the game. It requires the right founders, the right support, and a structured approach to venture building.

Traditional evaluations often overemphasize product-market fit or funding potential, without sufficient attention to the qualities of the founders themselves. To address this, we implemented the Passion Problem Solution (PPS) Founder Acceleration Framework, developed by Zainab Aderinwale, who served as our Lead Venture Strategist from September 2021 to August 2022.

Advertisement

“The PPS Founder Acceleration Framework has been instrumental in improving how we select and mentor our startup founders,” says David Lanre Messan, Founder & CEO of FirstFounders.

Using this framework, we assess founders along three critical dimensions:

EFN Non Oil Export

Passion – the internal drive and commitment to solving a problem. Entrepreneurship is inherently challenging, and we seek founders with high determination, resilience, and tolerance for risk and uncertainty.

Problem insight – the depth of understanding of the challenge they are addressing. Founders must be willing to thoroughly research their industry, customers, market dynamics, and human behavior to ensure their solutions are relevant and effective.

Advertisement

Unlike conventional evaluation methods, the PPS Founder Acceleration Framework combines psychological insight, market understanding, and execution readiness to predict long-term startup success, making it a unique and impactful methodology in the African startup ecosystem.

Since implementing the framework, the venture studio has identified founders who are disciplined, adaptive, and capable of building impactful and sustainable ventures. Over ten startups have advanced from initial ideas to market launch, validated and investor-ready, and have secured more than $1 million in early-stage funding with ongoing founder support and advisory.

FirstFounders provides end-to-end support, from ideation and product design to operational acceleration, go-to-market strategy, and financial guidance. By combining thoughtful founder evaluation with hands-on venture building, we are able to de-risk the startup journey and improve outcomes for our portfolio companies.

Our approach aligns with principles emphasized by top African entrepreneurs, including Aliko Dangote and Tony Elumelu, who highlight the importance of resilience, deep industry understanding, and execution discipline in building successful ventures. By embedding these principles into our framework, we ensure that founders are not only innovative but also prepared to navigate the complexities of scaling startups.

What sets us apart is our founder-first mentality, the belief that the right mindset, assessed through structured frameworks and supported by mentorship, drives startup success. The PPS Founder Acceleration Framework exemplifies this approach, and we are proud to continue applying it to guide and support founders across Africa.

Join Our Channels

Taboola Recommendation Widget