Pisi rebrands to drive innovation, business devt

A solutions provider, Pisi, has unveiled its new brand identity, reaffirming its commitment to empowering Nigerian businesses. Speaking at the unveiling ceremony in Lagos, Gabriel Ferrer, Chief Operating Officer of Pisi, said the new brand identity reflected the company’s broader vision.

Ferrer explained that Pisi’s rebranding from Pisi Mobile to Pisi was a testament to the company’s evolution and growth. “Going forward, it will be known simply as Pisi, with a variety of services under this new identity.”

He emphasised the company’s dedication to delivering exceptional service to its partners. “We are a B2B company focused on making life easier and simpler for other businesses through technological solutions,” he added.

According to him, the rebranding includes the introduction of several new features and innovations. “We are bringing in payments, a marketplace, and enhanced messaging solutions, and we continue to operate as a VAS aggregator.

“Additionally, we are improving our ad tech business services with new solutions to execute campaigns.” Addressing the expectations that come with the rebranding, Ferrer assured that the company is continuously developing new features and improving its capacities.

Highlighted that the rebranding aligned with the company’s long-term projects, he said: “This marks the beginning of growth and diversification. We started as a VAS aggregator and have since expanded our services to solve existing problems for customers and businesses in Africa.”

He added that Pisi’s innovative solutions, including its VAS Aggregation, AdTech Solutions, Messaging Solutions, Telecom Products, Marketplaces, and Payment Solutions, were designed to make life easier for Nigerian businesses.

Speaking earlier, the Head of Business Advertising, Bukayo Ewuoso, echoed these sentiments. He highlighted the motivation behind the rebranding.

“Our partners are evolving, and we must evolve with them. At the heart of what we do is innovation, and as a technology company, we are always looking to serve our partners better and empower businesses in Africa.”

He said the rebranding, which sees the company adopting the name Pisi for various services, aims to introduce new features and solutions. “We’re launching Pisi Advertising Technology, focusing on ad tech, and payment solutions in 2025, and Pisi Send, a messaging solution already live for 2024.

“Additionally, we’re introducing a Marketplace in 2025 to enable users to buy airtime, pay bills, and more.”