Samsung, NDHAL partner on consumer electronics assemblage in Nigeria

SAMSUNG Electronics West Africa has partnered New Home Distribution (Africa) Limited (NHDAL) to assemble consumer electronics (CE) products in Nigeria.

The partnership, which was sealed in Lagos, will increase accessibility for Samsung televisions, refrigerators, and air conditioners through a reduction in cost per unit and increased distribution channels.

Business Manager of the Consumer Electronics Division, Samsung Electronics West Africa, Sunki Kim, said the company was motivated to go into the partnership due to its emphasis on quality and reliability, consistently delivering products that meet high standards and exceed customer expectations.

“Samsung has implemented rigorous quality control measures throughout its manufacturing processes to ensure that each product meets the highest level of performance and durability. This commitment to quality has not only earned Samsung a loyal customer base but has also helped establish its reputation as a trusted brand in the Nigerian market. We found NHDAL reliable partners to bring these qualities to our customers.

“By leveraging its expertise in various sectors, Samsung has been able to create a diverse portfolio of products and services that cater to a wide range of customer needs, including those in Nigeria,” he stated.

Also speaking, Head of Consumer Electronics, Samsung Electronics West Africa, Ajay David, said that the company has expanded its geographical presence, establishing a strong global footprint.

“By forming a strategic partnership with NDHAL, Samsung will be able to tap into new customer bases and gain a competitive edge. We also want to ensure our customers get our products when they want them, how they want them, without delays. We trust NDHAL as a partner to assist in making that happen.”

Speaking on Samsung’s innovation and how the partnership will impact the consumer market in Nigeria, Head of Marketing, Samsung Electronics West Africa, Chika Nnadozie, said: “As you are aware, Samsung has been at the forefront of innovation. We have continuously pushed the boundaries of technology by introducing groundbreaking features and advancements in our products. By investing substantial resources in research and development, Samsung has been able to stay ahead of the competition and capture a significant market share.

“Samsung’s commitment to innovation is evident in our product range, ranging from mobile devices and home appliances to digital displays and semiconductors. Samsung has a track record of introducing cutting-edge technologies, such as curved displays, foldable smartphones, and high-performance processors. These innovations not only enhance the user experience but also differentiate Samsung’s products from competitors in the market.”