How EU companies lose billions to Chinese counterfeits

EU companies lose billions to Chinese counterfeits primarily through lost sales to consumers buying cheaper fakes instead of genuine products, job losses due to reduced demand for authentic goods, and brand damage from low-quality knockoffs sold online and through e-commerce platforms. Factors facilitating this include China’s extensive manufacturing capacity, the ease of distributing counterfeits via global supply chains and online marketplaces, and challenges in enforcing intellectual property rights and controlling imports.