Company promotes financial literacy with back-to-school campaign

United Capital recently launched its back-to-school campaign aimed at promoting financial literacy among children.

The campaign kicked off with a financial literacy workshop, titled: ‘Money savvy kid.’ The initiative was inspired by an urgent need to bridge the financial literacy gap in the country, to foster a thriving economy.

The workshop, which was both physical and virtual, attracted over 1,000 children across Nigeria and beyond.

The session served as a learning experience for the children, aged between seven and 12, preparing them to be financially responsible adults in future by teaching the fundamentals of financial planning and money management such as budgeting, saving and investing.

Afterwards, the kids explored a simulated grocery store, where they were taught the value of money as well as concept of demand and supply.

Group Chief Executive Officer of the company, Peter Ashade, said: “Financial literacy is a powerful skill that should be in every child’s toolbox and instilled in them from a young age. It should also be included in the curriculum of every educational institution because it has been repeatedly shown to be a key determinant and driving force of financial inclusion.

“We are committed to promoting the development of a financially literate population because we believe it is the pathway to securing economic power in Nigeria and Africa at large,” he added.

In line with its objective of providing financial freedom, the company will be awarding three participants with ₦150,000, ₦100,000, and ₦50,000 to encourage them to put their newly acquired financial skills to great use.

In addition, one participant will be given the opportunity to assume office of CEO of the company for one day, in a bid to encourage them to set lofty goals and ambitions for themselves.