Digital payment firm, Visa and global pioneer in bank loyalty, Reward have partnered to introduce Visa’s Card Linked Offers solution in Nigeria.
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Through the partnership, Visa will provide banks with access to exclusive offers from leading global merchants, while Reward co-creates hyper-personalized offers, digitally delivering them to Visa cardholders.

In response to consumers’ growing appetite for tailored and differentiated loyalty propositions, this solution has been designed to elevate consumer engagement by delivering data-driven and hyper-personalized offers.

With Visa’s Card Linked Offers, issuers, cardholders, and merchants will take advantage of personalised offers that drive value to all stakeholders.

Senior Vice President, Head of Product, Partnerships & Solutions CEMEA at Visa, Otto Williams, said: “Visa’s Card Linked Offers solution enables banks to offer their cardholders relevant and personalised merchant funded offers based on cardholders’ individual needs and spending preferences. It also provides a seamless customer experience, as the reward is automatically identified and credited to the cardholder’s account. This is a very powerful tool to complement existing loyalty offerings, to further drive meaningful customer engagement and build long-term customer loyalty for both the bank and participating merchants.”

Founder and CEO of Reward, Gavin Dein, explained: ” Our collaboration with Visa allows banks to enhance the value they provide to customers via personalized merchant-funded offers on debit and credit cards. This arrangement results in a triple-win: customers benefit from increased rewards, banks profit as merchants cover the reward expenses, and merchants can allocate their marketing budgets in a highly personalized and accountable manner.”
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