The Newmark Group, a Pan-African strategic communications and brand positioning firm, has reiterated its commitment to helping brands thrive in Africa’s dynamic market through innovative communication strategies that foster growth and engagement.

The firm made this statement at the AfriTECH 2024 awards and summit, themed “Leapfrogging Digital Transformation for the Future of Africa’s Economy.” The summit gathered influential voices from technology, telecommunications, e-commerce, and finance sectors to explore and discuss innovations driving Africa’s digital landscape.

The Newmark Group, which received the Public Relations Excellence award at the summit, highlighted its dedication to excellence in public relations and acknowledged its impactful contributions to advancing technology and digital transformation across Africa.

Country Head of the Newmark Group in Nigeria, Lovelyn Okafor, expressed gratitude for the recognition, saying, “Receiving the PR Excellence Award at AfriTECH affirms our team’s dedication and hard work.”

She noted that the award highlights the firm’s leadership and steadfast commitment to excellence in public relations.

“The Newmark Group continues to demonstrate its role as a key player in promoting digital transformation and innovation. The company reinforces its commitment to best practices and explores collaborative opportunities that will drive further digital advancement.

“Newmark remains dedicated to crafting top-tier communication strategies that deliver results and contribute positively to society. With its expanding influence across Africa, the firm continues solidifying its reputation as a trusted, innovative player in integrated marketing communications,” Okafor stated.