Two steps ahead: How Diana Mulili is championing children’s futures through digital insurance innovation

Diana Mulili, the visionary Chief Digital Officer at Leadway Assurance, is once again proving that insurance can be relatable, relevant, and revolutionary, this time with a focus on the next generation. In celebration of Children’s Day 2025, Diana spearheads Two Steps Ahead, a bold new campaign that underscores her commitment to leveraging technology to safeguard the futures of children across Africa.

A renowned Kenyan economist, business leader, and executive coach, Diana has made it her mission to demystify insurance, especially for communities historically excluded from financial planning conversations. Her digital-first strategy is transforming how African families approach financial planning, particularly around one of the most urgent needs: children’s education.

Launched in May 2025, Two Steps Ahead forms part of the broader No Looseguard movement by Leadway Group, an initiative that blends cultural fluency with financial empowerment. This latest chapter puts the spotlight on children and the critical need for parents to start planning early for educational costs.

Diana is acutely aware of the growing challenges today’s parents face: rising school fees, economic uncertainty, and the pressure to secure quality education. That’s why the campaign centers on influencer-led storytelling, using trusted voices and familiar platforms to introduce Leadway’s Education Plans—accessible savings options that allow parents to contribute as little as N10,000 monthly. These plans empower parents to prepare effectively and consistently for their children’s academic journeys.

“As a mother, I understand the weight of wanting the best for your child,” Diana shares. “Insurance shouldn’t be complex or out of reach. That’s why we’re meeting parents where they are—on their phones, online, and through voices they trust—to help them take action today.”

*Two Steps Ahead* is not just a campaign about financial products. It’s a call to action, a reminder that peace of mind, empowerment, and a secure future begin with early preparation. In true alignment with Leadway’s No Looseguard ethos, Diana is helping parents realize that consistent, modest steps taken today can unlock extraordinary opportunities tomorrow.

Through this Children’s Day initiative, Diana Mulili sends a clear, empowering message to families across the continent: securing your child’s future takes more than good intentions. It requires clarity of vision, the courage to start early, and access to the right financial tools to bridge the gap between today’s sacrifices and tomorrow’s dreams.