Get Guardian on GoogleNigerian brand strategist Eval Joe Eka has launched Prime Influence Limited, a Lagos-based agency set to revolutionise how brand partnerships and influencer engagements are structured within Nigeria’s creative industry.
After over a decade behind major national campaigns, Eka is stepping forward to tackle what he calls a fragmented system. “Influence is more than visibility,” Eka said. “It’s about structure, story, and staying power.”
With offices in Lagos and Abuja, Prime Influence will offer brand strategy, talent management, campaign execution, experiential marketing, and customer engagement services. The agency aims to serve creatives, influencers, startups, and established brands seeking long-term value.
“There’s no shortage of talent or ideas here,” Eka noted. “What’s missing is the strategic architecture to take them from potential to scale.”
Early clients are already being onboarded, with Prime Influence targeting fashion, entertainment, tech, and lifestyle sectors. Beyond social media numbers, Eka believes success in Nigeria’s creative economy will depend on cultural relevance and strategic execution.
