A new youth-focused reality television programme, Spotlight Talent Hunt, has officially launched its nationwide campaign, with the aim of addressing youth unemployment and underrepresentation through skills training, mentorship, and industry exposure. Organisers describe the initiative as a hybrid model that combines entertainment with vocational empowerment.
According to a statement issued during the unveiling, Spotlight seeks to discover and develop young Nigerian talents in sectors including music, film, fashion, digital media, technology, crafts, and entrepreneurship.
The programme will feature auditions across Nigeria and a 30-day boot camp for selected participants, offering intensive mentorship, skills acquisition, and exposure to real-world challenges.
“Spotlight is more than a talent show. It is a structured empowerment platform designed to elevate hidden talent into viable careers,” the organisers said. “We want to give young people not just a stage, but also the tools to build sustainable futures.”
Participants will compete for prizes including a ₦25 million deal package, a car, business startup kits, and professional production support.
In addition, finalists in various categories will receive recording contracts, media exposure, and brand endorsements. Organisers note that these rewards are not merely promotional but intended as long-term empowerment mechanisms.
A core feature of the show is its boot camp model, which offers creative, digital, and vocational training alongside entrepreneurial coaching. Industry professionals, including notable figures such as music executive Larry Gaaga, will serve as mentors and patrons, providing guidance and project-based learning during the competition.
The campaign also outlines partnerships with public and private institutions to further youth empowerment, with a call to government agencies and international development organisations to collaborate on training, funding, and awareness. The show aims to incorporate themes such as digital inclusion, gender equity, mental health advocacy, and drug abuse prevention into its programming.
Media distribution will include national television via DSTV and other broadcasters, as well as digital platforms such as YouTube and social media. Organisers estimate a reach of over 200 million households across Nigeria and Africa.
Brands and sponsors are being encouraged to participate through product placement, branded tasks, and co-marketing opportunities. The organisers highlight the show’s alignment with corporate social responsibility goals around youth employment and national development.
As preparations for the inaugural season advance, Spotlight is positioning itself as an alternative model for youth-focused programming—one that integrates entertainment with nation-building efforts. Auditions are ongoing, with the premiere season expected to begin broadcasting later this year.
