Nigerian twin brothers, Joel and Jeffrey Ezugwu, have launched a new television streaming platform in the United States to give Africans in the diaspora access to local content from home.

The 30-year-old brothers, who relocated from Nigeria to Los Angeles at the age of 14, unveiled Zugu TV this year to stream Nigerian programmes including live sporting events.

“Speaking about their vision with Forbes, Jeff said, ‘Telemundo has it for Latinos, BET has it for Black Americans, but if you think about it, there’s nothing for Africans.’”

The platform is designed to bridge the cultural gap for Nigerians and other Africans living abroad. The brothers said they plan to expand Zugu TV’s offerings to include Nollywood films, Big Brother Naija, African music videos, documentaries and original productions such as Nigeria Today.

“There are a lot of people like us,” Joel explained.

Operations manager, Wisdom Mugudu, said the founders are pushing the service within Nigerian communities across the U.S.

“They may be far away from home, but many of them really wish to get this local content, our social, cultural content, raw, original, in the U.S., because they could not access it being away from home for 15, 20 years,” Mugudu noted.

As part of efforts to gain visibility, the Ezugwu brothers sponsored the 2025 Umu Igbo Unite Convention in Dallas, Texas, held between August 7 and 10, which brought together thousands of Igbo professionals from across the U.S. and beyond.