Heineken celebrates Lagos as the City of Cities, a global destination where fashion, culture, and taste rule.
LAGOS: CITY OF CITIES
For ten years, Heineken has been the heart of African fashion’s biggest stage — Lagos Fashion Week — shaping some of the continent’s most defining style stories.
Lagos, the vibrant hub where culture and creativity never sleep, has evolved alongside this partnership, becoming the pulse of modern African fashion.
- Now, through the City of Cities: Where Taste Rules campaign, Heineken celebrates this shared legacy that connects global craftsmanship with local creativity, blending culture and innovation into one shared story of excellence.
From the runway to the bottle, it is a story built on style and sustainability. Once again, Heineken continues to raise the bar and celebrate the taste that truly rules.
Heineken: Refreshing Africa’s Fashion Legacy
What began as sponsorship in 2015 has evolved into a strategic partnership that has empowered African designers and connected the continent’s creative industry to the world.
As title sponsor, HeinekenHeineken has championed innovation, global visibility, and collaboration, supporting landmark initiatives such as the Heineken Africa Inspired Collection by Lulu Mutuli and Azra Walji, and spotlighting the best of African creativity through international showcases.
Together, Heineken and Lagos Fashion WeekLagos Fashion Week have built a legacy of excellence that inspires the next generation of designers and entrepreneurs.
HEINEKEN ELEVATES REFRESHMENT
With over 150 years of brewing excellence, Heineken has mastered the art of balance, crafting a beer that is crisp, refreshing, and unmistakably smooth. That same mastery defines its partnership with Lagos Fashion Week, where creativity meets craftsmanship in every detail.
From the perfect pour to the perfect fit, Heineken brings a refreshing perspective to taste and style, inspiring moments that switch your day from agh to ahhhh. Across more than 190 countries, Heineken continues to elevate experiences, celebrating the universal language of good taste — in every city, every glass, and every runway.
