A Pan-African communications and public relations agency, Blanche Aigle Communications, has earned international recognition for its work on the Gino World Jollof Festival with Hilda Baci, with the campaign shortlisted in the Brand Experience & Activation category at the Cannes Lions International Festival of Creativity 2026.

Selected from 1,551 entries worldwide, the campaign ranks among the top 158 shortlisted entries globally, placing Nigerian creativity, culture, and communications excellence on one of the world’s most prestigious creative stages.

The campaign has also been named a finalist at the SABRE Awards EMEA 2026 under the Diamond Geographic Category for Africa, further highlighting its impact as a culturally resonant campaign that delivered both meaningful audience engagement and measurable business results.

Developed and executed by Blanche Aigle Communications in partnership with Gino and culinary sensation, Hilda Baci, the Gino World Jollof Festival transformed Nigeria’s most beloved dish into a global cultural conversation, gaining two Guinness world records and over six billion media impressions globally.

The campaign combined strategic communications, public relations, experiential PR, event management, influencer engagement, and integrated storytelling to create a record-breaking experience that captured national and international attention.

Speaking on the recognition, the Lead Consultant and Founder of Blanche Aigle Communications, Nene Bejide, said: “Being recognised by both Cannes Lions and the SABRE Awards is a testament to the power of culturally relevant storytelling and integrated communications. The Gino World Jollof Festival demonstrated what is possible when strategy, creativity, execution, and authentic cultural insight come together to create experiences that resonate deeply with audiences. We are incredibly proud of this achievement and grateful to Gino, Hilda Baci, our partners, and our exceptional team for believing in and bringing this vision to life.

“At Blanche Aigle Communications, we believe that the most impactful campaigns are built at the intersection of culture, strategy, creativity, and execution. From corporate communications and reputation management to experiential marketing, project management, event execution, and brand building, the agency has successfully developed and amplified campaigns across Nigeria, West Africa, and global markets, delivering work that connects brands with audiences through authentic storytelling and measurable impact.”

She noted that the dual recognition reinforces Blanche Aigle Communications’ growing reputation as one of Africa’s leading communications consultancies, delivering work that shapes narratives, drives engagement, and creates lasting value for brands and audiences alike.