Get Guardian on GoogleNigerian startup PushNDeliver is expanding its operations across logistics and outdoor advertising, introducing a digital delivery platform alongside a motorcycle-based advertising service designed to reach consumers across Lagos.
The development comes amid persistent challenges in Nigeria’s logistics sector, where businesses and individuals often face delivery delays, unpredictable shipping costs and difficulties coordinating dispatch riders.
Sending parcels internationally can also involve long queues at shipping offices, with customers sometimes learning the final cost only after their items have been processed. Such difficulties can increase the cost of moving goods and create uncertainty for customers.
To address these challenges, PushNDeliver has developed a mobile application that allows customers to arrange parcel pickups, book deliveries and manage shipments without visiting a physical office.
The platform covers four core services, including local delivery, interstate delivery, international shipping and customs clearance, with Lagos and Ibadan identified as its initial markets.
Founded by Ojora Oladimeji, a former Operations Manager at OPay, the company draws on his experience in operational management to develop logistics services that respond to the everyday needs of businesses and individuals.
“Our goal is to remove the unnecessary difficulties people experience when moving goods. From local deliveries to international shipping, we want customers to have a straightforward process that gives them greater convenience and confidence in how their shipments are handled,” Oladimeji said.
For local deliveries, customers enter their pickup and destination addresses through the PushNDeliver application, after which a rider is assigned to collect and deliver the parcel. The platform further supports multiple deliveries in a single booking, allowing online retailers and other businesses to dispatch goods to several customers without managing separate delivery arrangements.
According to the company, the application includes an express delivery option for urgent shipments, while delivery verification codes are used to confirm that parcels reach their intended recipients.
International shipping represents another part of PushNDeliver’s operations, with the company offering air and sea freight services to destinations including the United Kingdom, the United States and Canada.
Under its shipping arrangement, customers can request free pickups from their homes or offices. Collected items are transported to the company’s facility, where they are packed and weighed before shipping charges are calculated. This allows customers to receive bills based on the assessed requirements of their shipments instead of relying on preliminary estimates.
PushNDeliver also offers a Ship Now, Pay Later option, providing additional payment flexibility for customers using its shipping services.
Speaking on the company’s shipping model, Oladimeji explained that pricing transparency was an important consideration in developing the service.
“One of the concerns customers have when shipping internationally is understanding the actual cost involved. We have structured our process so that items are collected, packed and weighed before the final bill is issued. This gives customers a clearer picture of what they are paying for,” he said.
The company also handles customs clearance as a licensed customs agent, assisting individuals and businesses with the procedures involved in clearing imported goods. Its application includes a Play to Win feature through which customers can win coupon codes for delivery discounts.
The PushNDeliver application is scheduled for its official launch at noon on Friday, November 6, 2026, with availability planned for iOS devices through the Apple App Store and Android devices through the Google Play Store.
While developing PushNDeliver’s logistics operations, Oladimeji also recognised the potential of motorcycles to serve a different commercial purpose.
With delivery bikes moving through busy streets and commercial areas daily, he identified an opportunity to use the same mobility to bring advertising messages closer to consumers. That thinking led to the development of Push Media, an outdoor advertising subsidiary of PushNDeliver.
“For years, traditional billboards have remained in fixed locations, meaning people have to pass through those areas to see an advertisement. I thought, instead of waiting for people to come to the billboard, why not take the advertisement to where the people are? That was the idea behind Push Media,” Oladimeji explained.
Push Media describes itself as Nigeria’s first mobile billboard bike advertising company, using motorcycles fitted with digital LED screens to display advertising campaigns as they travel through busy roads, markets and residential neighbourhoods across Lagos.
Inspired by mobile outdoor advertising concepts used in Dubai, the company developed its Smartbox advertising unit, which features a digital screen and two illuminated side panels mounted on a motorcycle. The technology allows businesses to display videos and animations while the motorcycles move through different parts of the city.
Each screen accommodates up to six advertisements in rotation, with individual advertisements playing for 10 seconds. Campaign materials can also be updated remotely and scheduled according to specific locations or times, allowing advertisers to adjust their messaging without replacing physical advertising structures.
The advertising model also addresses the longstanding difficulty businesses face in tracking where their outdoor campaigns are displayed and measuring advertising activity.
To address this, Push Media equips its motorcycles with GPS tracking technology, allowing advertisers to review the routes covered during campaigns, monitor advertisement play counts and access heatmaps showing areas of campaign activity.
Speaking on the importance of tracking campaign performance, Oladimeji explained that advertisers needed greater visibility into how their outdoor campaigns were delivered.
“Beyond the limitations of fixed billboards, another challenge with traditional outdoor advertising is that businesses often struggle to track their campaign performance. We wanted to address this by giving advertisers access to data showing where their ads have been displayed and how many times they have played. This way, businesses can track their campaigns and assess the results,” Oladimeji explained.
Push Media operates a network of 100 motorcycles in Lagos, with campaigns requiring a minimum deployment of 10 bikes for at least one month. The service targets startups, retailers, event organisers and established businesses seeking to reach audiences across multiple locations.
The two businesses operate in different sectors, with PushNDeliver addressing the movement of goods through technology-enabled logistics services and Push Media providing a mobile channel for outdoor advertising.
As Nigerian businesses continue to seek more efficient delivery systems and alternative ways to reach customers, PushNDeliver’s operations illustrate how motorcycle-based services can be applied to both logistics and advertising in a commercially active city such as Lagos.
