A 400-level Philosophy student of Olabisi Onabanjo University (OOU), Ago-Iwoye, Ogun State, has won a brand-new car at the MTN Pulse Campus Invasion held at the institution yesterday.
Tobi Fadumila emerged as the grand prize winner in a raffle draw at the event, which attracted a large turnout of students and featured entertainment, giveaways, and other activities.
Several other students also went home with prizes, including refrigerators, a microwave oven, a laptop and mobile devices, courtesy of MTN and its partners.
Electronics company LG also rewarded participants with speakers and other electronic gadgets as part of its brand engagement activities.
Other partners at the event included PM Nigeria, Digifon and Google Gemini, which provided additional opportunities for student engagement. Google Gemini also announced a free one-year offer for students to access its artificial intelligence services.
Speaking at the event, Temilolu Salako, senior manager, Youth and Teens Segment at MTN Nigeria, described the Campus Invasion as one of the company’s flagship initiatives for empowering young people, strengthening brand engagement and rewarding customer loyalty.
Salako said the programme was organised across different regions of the country to allow students from various institutions to benefit from the initiative.
He said it also provided a platform for students with innovative business ideas to showcase their products and businesses at the retail village without paying for space.
According to him, MTN’s objective goes beyond promoting its brand, as the company seeks to establish meaningful relationships with young people through direct engagement, partnerships and rewards.
He said the initiative reflected the company’s commitment to supporting young people, whom he described as the future of the country.
The MTN Pulse Campus Invasion is part of the telecommunications company’s youth engagement programme, which combines entertainment, innovation, entrepreneurship and rewards to connect with students across Nigerian universities.