Olusanya Adesanya has joined FrieslandCampina WAMCO Plc as its new Group Director of Sales. Announcing the new position on his LinkedIn handle, Adesanya said he recently exited Guinness Nigeria, where he was formerly the commercial director.

Adesanya, on his LinkedIn handle, said: “I am happy to share that I’m starting a new position as Director of Group Sales at FrieslandCampina.”
He said he joined Guinness Nigeria in November 2013 as a sales representative and rose to the rank of Commercial Director, where he led the firm to success by formulating a winning commercial strategy, driving revenue growth and profitable market share, and also unlocking the full potential of the company’s innovation and people to achieve competitive advantage, while sustaining excellence across the business.

He said in his meeting with the Chief Commercial Officer of MTN, Olusina Adegoke, during the Sales and Distribution Conference recently, Adesanya said: “We explored the secrets to unlocking market share in a near-saturated market. The algorithm for success is precise: agility, customer obsession, effective commercial footprint, and flawless execution – every day, everywhere. These remain relevant also to what we continue to strive and drive flawlessly with the commercial engine in Guinness Nigeria.”