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The brand strategy and design consultancy, Interbrand, is recognised internationally for its expertise in brand assessment.
The Best Global Brands ranking established by Interbrand, evaluates a brand’s value according to three criteria: its financial performance, the strength, and the role in the purchase of its products and services.
In a statement released by the company to mark the achievement, the Group Head, Strategy & Marketing, AXA Mansard Insurance Plc, Kola One, was quoted, “We congratulate ourselves and our colleagues all across the world for sustaining the reputable position of being the number one global insurance brand for the 10th consecutive year. With the volume of competition we are faced with in the insurance industry, it is great news to know that we stand unparalleled once again.”
He added, “Being recognised again is a testament to our passion and drive to consistently provide quality products and services to our esteemed customers, forming part of our strategy to deliver exceptional customer experience.”
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