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Sterling Bank Plc has appointed Henry Bassey has its Chief Marketing Officer. In a statement issued by the lender made available to The Guardian
Henry will oversee all the bank’s marketing teams and take overall responsibility for developing a cohesive marketing strategy.
Henry is a seasoned strategic marketing and communications enthusiast with strong leadership and deal closing abilities garnered over the past 20 years in competitive markets such as Nigeria and the UK.
His work experience with Gallup poll, Nielsen and the Publicis groupe, amongst others, has equipped him with a wealth of marketing skills sets, which he has applied to deliver market share growth for world class organisations such as Emirates, Coca-Cola, British American Tobacco, Unilever, Visa, MTN, FCMB, Sterling bank, Pepsi, GSK, Heritage bank, Oando and Diageo amongst many others.
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