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Adeyeri becomes Flobal Trust’s CMO


FORMER Regional Head, Public Sector, South-South and South-East for Ecobank Nigeria Limited, Abayomi Adeyeri, has assumed office as the Chief Marketing Officer of Flobal Trust Limited with a promise to provide meaningful financial services and products that will help individuals and companies achieve their objectives.

  The Securities and Exchange Commission (SEC) as a corporate investment and financial advisory firm licenses Flobal Trust Limited. It was incorporated in August 2007, the Effurun, Warri, Delta State-based firm has nearly a decade experience providing tailor-made financial services and products to a diversified client base that includes private clients, small and medium businesses, corporations and high net worth individuals.

  Adeyeri, who holds an MBA in marketing, voluntarily resigned last week from Ecobank Nigeria to settle into his new role as the chief marketing officer of Flobal Trust Limited. Until his retirement, he was in charge of the bank’s public sector business in the entire 11 states in South-South and Southeast directorate. He was responsible for providing excellent leadership and strategies that ensured that the bank remained competitive in the business unit.

  To his credit, Adeyeri initiated and instituted a new public sector business model that broke down the directorate to 10 clusters with cluster heads responsible for business growth in their respective business areas, a strategy that helped to enhance overall performance.

   Adeyeri brings considerable experience, especially in strategies and marketing to his new job. He joined Ecobank Nigeria as head of marketing in 2004 in the course of an illustrious nearly two decades banking experience that spanned Ecobank, Diamond Bank and Prudent Bank. At every point, he had been credited with many milestones. He was the country head for the hugely successful Ecobank Nigeria’s Management Information System (MIS) Codification Project.

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