Firm institutes award for consumers

Consumers Value Broadcasting (CVB) Limited has introduced an award for consumers to vote for their favourite brands and personalities based on their experiences.

While launching the website for the award, Managing Director of CVB, Akonte Ekine, said in a statement that the move was a proactive measure to enlist mass awareness of consumers to their rights as consumers.

He said the move became expedient given the current clustered market and growing concern about consumer vulnerability in the country.
  
Akonte said the essence of the website is to serve as a reference platform to distinguish consumers’ experiences as a vehicle for distinguishing leading products, services and companies worthy of consumers’ money.

He added that the website is a reliable voting platform to guide consumers whenever they are presented with a sequence of choices before making a purchase.
 
“It features a voting and rating system that allows consumers to honour and acknowledge brands’ commitment to innovation, superior customer service and excellence. It will be up to consumers themselves to vote for these brands based on their experiences.
 
“The winners will be selected through an online public ballot process in which the outcome is based on their votes, and that it was its own way of ensuring transparency, originality and brand awareness.
   
“The website is designed in such a way that consumers can demonstrate their level of acceptance of a brand through their votes and can also show the trust and loyalty, which a brand has earned,” he added.
 
CVB Chairman, Adedayo Ojo, said: “we are deeply excited at the vista of opportunity that the consumers value awards will open for the Nigeria market place.