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Mara names Younis as chief marketing officer

By Barakat Akolade
23 June 2022   |   2:36 am
In her new role, she will oversee end-to-end brand awareness, guide the marketing teams to develop strategy and lead Mara, into a digital finance and crypto market leader across Africa.

A pan-African crypto exchange platform, Mara has announced Susan Younis as its new Chief Marketing Officer.

 
According to a statement by the firm, the appointment takes immediate effect.
   
In her new role, she will oversee end-to-end brand awareness, guide the marketing teams to develop strategy and lead Mara, into a digital finance and crypto market leader across Africa.
   
It stated that Younis comes from Platoon, Apple’s creative artist services division that nurtures and builds careers of independent artists.
 
It explained that Younis oversees marketing for their African music artists such as Ayra Starr, Asa, Simi, Spinall and Khaid.
 
Born in Lagos, Younis schooled in the U.S. and the U.K.  
 
Her first foray into the corporate world was in TV production for MTV US and MTV UK, where she worked her way up to be a senior producer and director and also worked across Viacom’s production slate.
 
She later returned to Africa for eight years in Nigeria and South Africa, where she worked with corporations including Viacom Africa, Multichoice and NBC Universal in pan-African senior roles.  
 
Younis later relocated back to the UK when she landed a global marketing director role at Warner Music Group before joining Platoon.
 
The statement added that Younis has a passion for African culture and has enjoyed helping shape some of Africa’s finest talent, on an international level.

Younis said: “I am thrilled to be joining Mara at such a critical time of transformation for the crypto economy in Africa. The team are some of the most dynamic and forward-thinking executives in the business. I am honoured to contribute my experience in leading our marketing efforts, as we grow across Africa.”
 
Co-founder and Chief Executive Officer, Mara, Chi Nnadi, said: “Younis brings a wealth of experience and rigour to this role, having spent her entire career building brands across the globe. Her type of knowledge is exactly what our organisation needs now to scale across the African market and I am looking forward to the team’s continued success under her leadership.”

 
 

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