Wulff-Caesar is FrieslandCampina Wamco’s marketing director
FrieslandCampina Wamco Nigeria PLC recently appointed Chris Wulff-Caesar as Marketing Director.
Wulff joins the Management Team of the company and will report to the Managing Director, Ben Langat while based in Lagos.
He is expected to lead the marketing team behind the firm’s milk brand – Peak, to drive strong consumer experience and innovation.
On the appointment, Managing Director, Ben Langat, said: “We’re making massive strides towards increasing the dairy portfolio for consumer preference and living our mission of providing quality and affordable nutrition for Nigerians; together with Chris, we will continue to put consumer first in realizing our business ambitions.”
Until his appointment, Wulff-Caesar was the Marketing Director, West Africa (Ghana & Nigeria) at ABInBev and member of the Board of Accra Brewery Ltd in Ghana. During his tenure, he led the establishment of a formidable brand portfolio, which transformed the markets to wrestle share away from incumbent competitors. Whilst at SABMiller, he also held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010 -2012) and Marketing Director for Ghana (2007 – 2010).
Wulff-Caesar has almost 20 years working experience in both local and international roles for ABInBev, SABMiller and Unilever.