Yasmina Ndella Bileoma appointed Regional Director, PR at Wave Mobile Money

Wave Mobile Money is pleased to announce the appointment of Yasmina Ndella Bileoma as Regional Director of Public Relations.

With over 15 years of experience in public relations and strategic communications, Yasmina has established herself as a leader in her field. Her passion for technology and fintech, combined with her deep understanding of African media ecosystems, makes her a strategic asset in strengthening Wave Mobile Money’s visibility.

Before joining Wave Mobile Money, Yasmina served as Director of Strategic Communication at APO Group, the leading pan-African communications consultancy. She was also the Head of Communications for the Young African Leaders Initiative (YALI), a visionary programme launched by former U.S. President Barack Obama and supported by USAID, the Mastercard Foundation, and Microsoft. In this role, Yasmina designed and implemented innovative communication strategies across 16 Francophone and Lusophone sub-Saharan African countries. Additionally, she has collaborated with prestigious organisations such as Motorola, Ecobank, the European Investment Bank (EIB), and Power Africa.

In her new role at Wave Mobile Money, Yasmina will focus on strengthening brand awareness in the company’s growing markets, deepening relationships with key stakeholders.