Afroganiks eyes share of $6.3 trillion global wellness market

In its bid to become a major player in the global natural health sector, Afroganiks Industries Limited said its unique methodology, which marries indigenous African herbs with advanced scientific research and innovative manufacturing processes, will champion a new era of African-led health entrepreneurship.

The founder and Chief Executive of the firm, Dr. Jephter Akaehie, who disclosed this in a statement, said the company is setting its sights on a significant share of the staggering $6.3tr global wellness market.

Armed with a bold multinational business model, Dr. Akaehie said the company aims to not only expand its footprint across Africa but also to create thousands of jobs, adding that it will also ensure that each product is both effective and evidence-backed.

He emphasised that the company’s approach is deeply rooted in leveraging Africa’s vast and rich biodiversity to produce high-quality, organically-sourced health supplements and wellness products.

“We believe in providing high-quality, affordable, and organically-sourced health supplements and wellness products for local and global markets,” Dr. Akaehie stated. He added that the company’s unique methodology marries indigenous African herbs with advanced scientific research and innovative manufacturing processes, ensuring that each product is both effective and evidence-backed.

Dr. Akaehie sees the natural health sector as more than just a business opportunity. For him, it is a mission to restore and celebrate Africa’s rich medicinal heritage while simultaneously building a more inclusive and prosperous economy. This dual focus on cultural preservation and economic empowerment is a cornerstone of Afroganiks’ identity.

The company’s success, he noted, is built on a foundation of rigorous standards, strong brand reputation, and clear communication about the benefits of natural, indigenous ingredients to a broad audience.

He said Afroganiks specialises in a diverse range of certified herbal medicines and food supplements. Its well-known brands, including Afroganiks Bitters, FreeFlow Herbal Capsule, Prostagen Herbal Capsules, and Feloklear Capsule, are designed to address a variety of health concerns, from digestive health and fertility to prostate and vaginal care.

According to him, the company’s dedicated research and development team, a collaborative unit of health professionals, scientists, and traditional medicine experts, ensures that every product is grounded in robust evidence.

Beyond its product line, he said Afroganiks has already made a significant economic impact.

Dr. Akaehie highlighted that the company has served over 500,000 customers across West Africa and has empowered hundreds of small and medium-sized enterprises through contract manufacturing and training. “We are not just a business; we are a catalyst for economic growth and health education,” he said, underscoring the company’s role as a force for positive change in the region.

He continued: “The company’s services also include contract manufacturing and private labeling, which provide other brands with the opportunity to develop their own high-quality health products. This initiative not only diversifies Afroganiks’ revenue streams but also helps to grow the broader health and wellness ecosystem in Africa.”

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