Alliance plans campaign for motor insurance
Allianz Nigeria Plc is set to boost it’s motor insurance penetration with the planned launch next month of a new marketing awareness that would attract thousands of car owners in Nigeria.
The campaign, tagged: “CARdiology” that will be launched in July 2019, as the name implies, is to undertake free health check on cars plying Nigerian roads at no cost to the owners, the Executive Director, Allianz Nigeria Owolabi Salami, noted.
Owolabi, who addressed news men in Lagos, said 2,000 car owners will benefit at the first phase at 20 designated garages in Lagos.
He stressed that this is one of Allianz. Nigeria’s initiatives to internalise the Allianz brand across every home in the country.
“Each vehicle check will cost Allianz sum of N10,000 and that we are offering to car owners, and at the same time indirectly helping to enhance safety on our roads,” he said.
Owolabi started that when the campaign breaks, people will be expected to indicate interest via a dedicated telephone or email, and though a raffle draw 2,000 people will be selected and given access to any of the selected garages of their choice.
According to him, participating in the diagnostic does not make it compulsory for anyone to insurance with the company, but anyone who finds it worthy after this relationship could have reasons to do quite a lot with us either for motor or other products we offer.