Businesses lose one-third of revenue to poor communication

An economic expert and the Managing Director of Atusbulk, a communication platform, Ismaila Yusuf Atus

An economic expert, Ismaila Yusuf Atus, has raised the alarm that Nigerian businesses are losing nearly one-third of their potential revenue due to ineffective communication channels.

Atus, who is the Managing Director of Atusbulk, a communication platform, disclosed this in Abuja on Thursday while launching the platform.

He said, “When we looked at the market data, we found that businesses were losing nearly one-third of their potential revenue simply because they couldn’t effectively communicate with their customers. That’s not just numbers on a page – that’s real money being left on the table by hardworking Nigerian entrepreneurs.”

Atus noted that the lack of effective communication channels had resulted in significant revenue losses for businesses, with many struggling to juggle multiple apps and platforms to reach their customers.

He said the situation had led to the launch of Atusbulk, which offers a one-stop-shop for businesses to communicate with their customers, adding that the platform will eliminate the need for multiple apps and platforms.

Atus added that the platform would have a significant impact on the economy, with projected indirect job creation exceeding 10,000 and a 45 per cent reduction in communication costs.

According to him, the platform is designed to empower Nigerian businesses to compete favourably in the digital economy.

He stated, “I’ve watched countless businesses struggle with juggling multiple apps and platforms just to reach their customers. Think about it – one platform for SMS, another for WhatsApp, and yet another for email. It’s like trying to drive three cars at once. We’re changing that story today.

“What excites me most is seeing small business owners’ faces light up when they realize they can now do what only big corporations could do before. A mama put owner can now schedule her daily menu broadcasts, a boutique owner can showcase new arrivals, and a bookshop can alert students about new stock – all from one simple dashboard.

“We’re not just selling software. We’re giving Nigerian businesses their time back. Time they can spend growing their business instead of wrestling with technology.”