Dangote tops Nigeria’s most valuable brands list again

For the seventh year running, Dangote Industries Limited has been recognised as the most valuable brand in Nigeria, leading a list of top brands that includes MTN, Airtel, Access Bank, and Globacom. This achievement was highlighted in the latest rankings by TOP 50 BRANDS NIGERIA®, an annual event that celebrates the country’s most influential and valuable brands.

Trailing Dangote is MTN Nigeria, which not only secured the second spot overall but also emerged as the Most Popular Brand in Nigeria, according to the Top-of-Mind (TOM) survey. MTN’s widespread recognition and strong consumer connection underscore its significant influence within the telecommunications sector and beyond.

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In third place is Globacom Nigeria, a prominent Nigerian multinational telecommunications company renowned for its innovative solutions and commitment to progress. Globacom’s consistent ranking among the top brands signifies its vital role in advancing Nigeria’s digital and technological landscape. Airtel Nigeria, another major player in telecommunications, took the fourth spot, while Access Bank claimed fifth place, leading the Banking & Financial Services sector.

The organisers of the rankings noted, “This year’s list is a testament to the resilience, innovation, and enduring relevance of brands that continue to shape Nigeria’s economy, particularly in challenging times.”

A notable highlight of this year’s rankings is that seven of the top 10 brands are Nigerian, underscoring the resilience and global competitiveness of home-grown companies, many of which have expanded their reach internationally. The stability among the top brands is also remarkable, with seven retaining their positions from the previous year. This consistency reflects their continued relevance, strong market presence, and ability to navigate the complexities of Nigeria’s business environment.

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This year’s list features 24 Nigerian brands, while international brands hold 26 spots, representing 52% of the total. The 2024 rankings also saw the entry of two new brands, Opay Nigeria and Flutterwave, both debuting in the annual Top 50 evaluation. Their inclusion highlights the growing influence of fintech and digital payment platforms in shaping Nigeria’s economic future.

Additionally, 14 brands maintained their positions from last year, demonstrating consistent performance and consumer trust. The presentation also spotlighted the “10 Brands to Watch” – emerging brands with significant visibility and promise, with nine out of ten being Nigerian.

During the public presentation, Taiwo Oluboyede, CEO of TOP 50 BRANDS NIGERIA®, commended the brands for their exceptional resilience, especially amid current economic challenges. He remarked, “These brands deserve commendation, especially in times like this. The past year has been tough for many businesses, with some relocating out of Nigeria and others barely holding on. However, the majority of these brands have shown the resilient Naija spirit by weathering the storms and standing strong with positive projections into the future.”

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Oluboyede concluded, “As the saying goes, tough times never last, but tough people do. It’s in times like this that you differentiate between the boys and the men, as these brands have shown.”

The 2024 TOP 50 BRANDS NIGERIA® list is a celebration of excellence, resilience, and the relentless pursuit of growth. As these brands continue to innovate and adapt, they set the standard for what it means to be a top brand in Nigeria. The nation looks forward to witnessing their ongoing success and contributions to its economic development in the years to come.