Nigeria’s entrepreneurial spirit will take centre stage as preparations are underway for the Naija Brand Trade Expo 2025, a landmark gathering designed to celebrate homegrown creativity and strengthen the country’s economic foundation.
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Scheduled to hold in Lagos, the Expo is being convened by LENJI Group and themed, ‘Promoting Indigenous Products as a Catalyst for National Economic Growth’.

According to the organisers, the event is more than just a trade fair as it represents a bold movement to elevate Nigerian brands, boost local consumption and position the country as a hub for innovation and enterprise in Africa.
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By uniting businesses, government, investors and consumers under one roof, the Expo aims to spark collaboration that will lead to sustainable economic transformation.

The Managing Director of LENJI Group, Babatunde Karunwi, said the Expo will inspire pride in indigenous creativity while reinforcing the ‘Buy Nigeria’ culture.

He added that the initiative would serve as a platform to unlock investment opportunities, connect SMEs with critical financial and regulatory support, and provide both national and international visibility for participating brands.

The two-day programme will feature exhibition booths where small and established businesses can showcase locally-made products and services, alongside a high-level seminar conference that will bring together thought leaders, policymakers and industry experts to deliberate on strategies for strengthening local patronage and driving innovation.

Financial inclusion will be a key focus, with strategic partnerships already being established with banks and financial institutions to provide exhibitors with on-site services such as account openings and POS issuance.