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Firm promotes ‘Buy Nigeria’ with new tiles showroom



To further make local building materials affordable, accessible, and available, manufacturer of the Royal brand of tiles, West African Ceramics Ltd has unveiled two mega ultramodern tiles and sanitary wares exclusive showrooms in Kaduna State and Abuja.

The launch, which marked the seventh and the eighth showrooms since the company rolled out the Royal Exclusion Showroom Initiative Pan Nigeria, were established through a strategic manufacturer-dealer partnership framework that has seen the setting up of several showroomsin major commercial cities across the country.

According to the General Manager, West African Ceramics Ltd., Bhaskar Rao, “the Royal Exclusive Showroom initiative is a response to support government efforts in resuscitating local production through effective distribution network to ensure that products are available at the right time, right place, and at the right price.

Corroborating Rao’s speech, the Chief Executive Officer of Arda Integrated Ceramics Co. Ltd, Arthur Etuka posited that the key focus of the current administration could only be achieved when dealers in the value chain pushlocally produced goods and services especially when the quality surpasses imported products.
In the same vein, Chairman/Chief Executive Officer of JCA Global Consultants Ltd, Chief Kachi Iheme urged the public to support the ‘Buy Nigeria’ campaign.

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