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Firm unveils smart solutions for SMEs’ growth, productivity


In a bid to give business owners seamless control over their investments while also increasing productivity, BetaSms, a Lagos based mobile marketing agency, has unveiled a set of industry-leading business oriented applications, WasherMEN and iPerfect to drive business growth in the country.

According to the Managing Director, Ajibola Awojobi, the apps would give small and large business owners more control, encourage lean operations, reduce overhead costs and generate more profit to keep businesses afloat.

Awojobi, at the launch of the two innovations, said the use of applications to run businesses is the gateway to automating workflows and reducing workforce in areas such as sales and marketing, sending SMS reminders, developing and sending marketing campaigns targeted at new and existing customers while also addressing customer feedbacks.


He said in the next three months, BetaSms would be launching 37 new products to help businesses achieve their desired results and goals.

Describing the WasherMEN app, the Managing Director said the app is a laundry management software that has the capacity to handle both commercial and industrial activities, saying that the app comes with features such as auto sending of SMS for laundry collections, delivery, invoicing, inventory management and reporting.

He added that as unemployment rate continues to grow, the WasherMEN presents a unique opportunity for teeming unemployed youths to be gainfully employed while having a lean start-up that can be financed by their personal savings or support from family and friends.

“WasherMEN was built after we noticed an increased number of Laundry Startups had become increasingly dependent on SMS to notify customers for pickup of their clothes. We decided to create more value for such by building the application to ensure smooth running of their businesses” said the Managing Director of BetaSMS, Ajibola Awojobi.”

Also speaking at the event, the Sales and Marketing Director, BetaSMS, Kolade Adegoke, stated that iPrefect is the latest and most complete school automation software built for every educational institute which aims to improve management’s understanding and interaction with students all through their duration in the school.

In his words: “These applications are solutions that will enable business owners to keep an eye on all their ventures, regardless of their location. They are readily available and will run on a subscription basis at a pocket-friendly price. They can be boarded to their BetaSms dashboard on request within few hours.”

The firm explained that student behaviour tracking and analytics, and student profile management, for instance, are strong value propositions for all business owners running any learning institute.

As machine learning algorithms advance and data set grows, the behaviour tracking and analytics feature not only notifies the school of any anomaly in the student’s behaviour but also tracks occurrence and events as well as suggest immediate corrective measures to help nip in the bud any unsavoury behaviour, the firm added.

“We decided to create this solution because of the incessant complaints of missing students’ files and records as well as difficulty in tracking students’ performances and behaviour. This solution will help keep records for various institutions, simplify the enquiry processes and help instil discipline amongst students” said Adebimpe Ayoola, Head of Communications.

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Ajibola AwojobiSME
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