After five decades of mastering authentic chicken flavour in over 20 African countries, GBfoods has introduced its Jumbo Chicken Seasoning Cubes to the Nigerian market.
Unveiled amid celebration and tradition, this launch brings a heritage of taste to Nigerian homes. The cubes blend include over 80 carefully selected local spices and herbs, each chosen to embody the full-of-nature, full-of-flavour essence cherished by consumers.
According to the company, Jumbo’s ability to deliver rich, intensive flavour notes of native chicken to every dish, distinguishes it as the king of all seasonings.
Held at the GBfoods factory in Sango-Ota, Ogun State, the launch was specially held for distributors across Southwest region. It was a grand occasion graced by Nigerian favourites, including event host Kenny Blaq, who infused the day with humour, and the King of Afro Juju, Sir Shina Peters, a befitting match for the king of seasoning cubes, whose vibrant performance honoured Nigeria’s rich culinary heritage.
More than just introducing a new product, the event symbolised a culinary milestone, embodying GBfoods’ mission to bring quality, authentic flavours into homes throughout the region.
The Managing Director of GBfoods, Vincent Egbe, opened the event by emphasising GBfoods’ substantial contribution to Nigeria’s economy. “Not only has GBfoods expanded the culinary options available to Nigerians, but we’ve become a key contributor to Nigeria’s GDP, supporting local agriculture and sourcing ingredients from Nigerian farmers.
“Our new Jumbo Chicken Seasoning Cubes, full of nature and full of flavour, hold a special place in this journey, bringing a full concentration of chicken aroma and taste that truly appeal to local palates. This launch represents our ongoing commitment to bringing exceptional flavours into Nigerian homes, celebrating our dedication to quality and the preferences of our valued consumers.”
The event also celebrated GBfoods’ ‘unicorns’— the sales representatives and distributors across the Southwest region, who serve as the brand’s ambassadors. These dedicated individuals ensure that GBfoods products reach households nationwide, helping the company fulfil its promise of delivering quality and reliability. Recognising their contributions, GBfoods awarded several outstanding representatives who have exemplified excellence and commitment to quality through the African Culinary Royalty Awards in categories such as Emerald, Diamond, Platinum, Gold, and Blue Diamond.
The company’s Marketing Director, Oreoluwa Atinmo, said: “Our Jumbo Chicken Seasoning Cubes were crafted to deliver the natural richness and depth of local chicken flavour in every meal. This product is full of flavour and full of nature, representing years of passion, research, and dedication to bring Nigerians a seasoning that delivers on both flavour and naturality.
With the introduction of Jumbo Chicken Seasoning Cubes, GBfoods reaffirms its commitment to enriching Nigerian cuisine by delivering a product that captures the beloved, home-cooked flavours Nigerian families hold dear.
