Insurer unveils new identity, promises investors better service

An underwriting firm, Anchor Insurance Company Limited, has unveiled a new brand identity with a television commercial in a move to accelerate growth and renew its corporate vision to offer better customer services.

The Managing Director/Chief Executive Officer of the firm, Augustine Ebose, said there was a need for an exciting new brand identity that speaks to the brand’s journey to the future.

Ebose said the rebranding is part of the organisation’s strategy to evolve its business and create a platform for new opportunities.

He noted that its corporate philosophy remained the same despite the identity change as the organisation planned to invest in new and innovative ways to move the insurance industry to a greater height.

The new commercial, according to him, would be on popular international and local television stations. From its inception, Anchor has thrived in maintaining excellent claim payment administration.

“We value your love, your business support and your loyalty to the brand. We will always deliver a superb customer experience to you as we journey together,” he said.