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Linkage Assurance to boost market share with online motor cover



Determined to distribute its motor insurance policies online through a robust technology platform that makes it more accessible to customers across the country, Linkage Assurance Plc has secured the approval of the National Insurance Commission (NAICOM) to deepen penetration in the sector.

The product, which allows anyone outside the country, whose vehicle is within Nigerian territory to take policy, is a major breakthrough in the company’s quest to deepen penetration through more distribution channels and expected to drive more sales, as well as boost the firm’s premium growth.

The company, during an interaction with journalist in Lagos, explained that the platform will enable customers to buy comprehensive motor insurance, Third Party, Third Party Plus, Third Party Fire and theft policies online for fleet and single car.

The Managing Director/Chief Executive Officer of the Company, Dr. Pius Apere, commenting on the product said: “This is a major breakthrough for the firm because we are committed to ensuring that we deliver seamless service, such that our customers from the comfort of their home or offices can buy insurance and get their certificates without a face to face contact with us”.

Apere said this was a result of hard work, dedication and most importantly, commitment to deliver consumer value, assuring that Linkage will continue to invest in technology, research and its people for more innovative products and services.

“Our customers are our priority and we will continue to meet their needs and expectation,” he said, adding that for the Motor Comprehensive and motor Third Party Plus covers, in addition to personal data and car details, customers are expected to upload picture of the car to be insured.

Upon the successful payment for the respective policy with the use of Credit/Debit cards or Linkage scratch cards (Exclusive to Third Party) N5,000; and Third Party Plus (N10,000)), the customer is to receive/download his or her Insurance certificate and policy document. This portal can also be utilised by Brokers and Agents pre-registered with Linkage Assurance.

Upon the launch of the platform, visitors to Linkage Assurance website can get to the motor insurance portal via the “online insurance” button on the site. However, more detailed information on the link will be given.

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