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Marketing institute inducts Ufot into fellowship


Group Managing Director of SO&U limited, Mr. Udeme Ufot

The National Institute of Marketing of Nigeria (NIMN), has conferred its Fellowship on marketing communications professional, Udeme Ufot, during the Marketing Conference and Dinner Awards Night of the body, in Port Harcourt, Rivers State.

This year’s event, which had as its theme: “Marketing Nigeria’s Non-Oil Sector for Sustainable Growth and Development”, also witnessed the induction of several recipients of the institute’s fellowship, which is its highest and most prestigious level of membership.

Even though he is not new to industry recognitions, the induction of Ufot, who is the Group Managing Director of SO&U Group, as Fellow of NIMN, was a remarkable recognition of his exemplary leadership, professional discipline and immense contributions to the practice of marketing in Nigeria.


With over 36 years of marketing communications practice, Ufot has had a distinguished career trajectory that has seen him hold various leadership positions in the marketing communications sector including President of the Association of Advertising Practitioners of Nigeria and Chairman of the Advertising Practitioners Council of Nigeria (APCON). He is a registered fellow of the Advertising Practitioners Council of Nigeria. He currently leads one of the country’s most dynamic and innovative marketing communications powerhouse –The SO&U Group with services covering advertising, events managements, activations, public relations, digital engagements, strategic media planning and buying as well as audio visual productions.

Outside of the advertising industry, Ufot holds and has held various positions of responsibility including board membership of the Nigeria Economic Summit Group (NESG), Chairman of Leap Africa, Director, Special Olympics Nigeria as well as Past President of the Lagos Business School Alumni Association.

Speaking shortly after his induction the National Institute of Marketing of Nigeria Fellow, he described the recognition as a further challenge to do more for the growth in the practice of marketing in Nigeria. “I am delighted at this honour by this great institute that plays a critical role in creating and maintaining standards in the marketing profession in Nigeria. I will continue to work with the institute towards the promotion of marketing excellence in Nigeria”, he stated

It should be noted that Ufot was first nominated for Fellowship two years ago, but was not conferred, as he was unavoidably absent for the induction.According to the President of the Institute, Tony Agenmomen, “Fellowship of the institute is not for sale, that is why we insist that qualified recipients must be personally present to take the oath and be formally inducted into the institute.” The National Institute of Marketing of Nigeria is the professional body for marketing professionals and institutions involved in marketing and related fields in Nigeria.


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