Noodles firm unveils brand ambassador

Tummy-Tummy Foods Industries Limited, makers of Tummy-Tummy Instant Noodles have entered into a one-year agreement with Humble Smith as their brand’s ambassador.

“The firm started business in 2009 and in five years became a notable name in the Noodles category in Nigeria especially in the Eastern part of the country, with two delightful variants – Chicken and Seafood flavors.

“With the signing on of Humble Smith whose hit song Osinachi, still rocks the music scene in Nigeria and beyond, Tummy-Tummy seeks to create a bond with the young and the young at heart.

“Tummy-Tummy Noodles as a young brand has gained huge acceptance and is positioned to create a strong brand engagement platform with its teeming audience. Humble Smith as brand ambassador will carry the message of Tummy Tummy and will be the face of the wholesome goodness of the Noodles brand for the duration of the contract”, a statement from the firm’s General Manager, Violet Nath-Okoduwa, read in part.