OSAPDICE, Wema Bank partner to unlock new opportunities in creative economy

L-R Toluwalope Adejumo(Events and Publicity, OSAPDICE ) , Abiola Oluwaseun(Head of Workplace and Gender Banking, WEMA Bank) , Tunde Mabawonku ( Executive Director Digital Bank, Wema Bank), Ayodele Olojede (Divisional Head- Retail and SME, Wema Bank) , Fegho Umunubo (Special Assistant to the President (OVP) on Creative and Digital Economy), Arabella Jemide (Partnership, Collaboration and Sponsorship Executive, OSAPDICE), Ademola Ogedenge (Head of Youth Banking,Wema Bank)

The Office of the Special Assistant to the President on Creative and Digital Economy (OSAPDICE) has collaborated with Wema Bank to unlock new funding opportunities and drive growth within Nigeria’s thriving creative economy.

Speaking at the event in Lagos, the Special Assistant to the President, who also led the internal team from OSAPDICE, Fegho Umunubo, proposed replicating the successful Creative Fund model with Wema Bank, particularly in the area of YouTube content production.

Umunubo stressed that the idea is to create a funding structure that supports digital content creators, further expanding opportunities for young, creative Nigerians.

Also speaking at the meeting, the Executive Director of Digital Bank, Wema Bank, Tunde Mabawonku, who led the external team of the bank, stressed the need to engage in meaningful discussions centered on advancing creative industry projects.

Mabawonku said that the depth of the ongoing collaboration has spanned across the following sub-sectors of the creative industry: Film, Fashion, Art, and Design. Building on the success of other industry initiatives,

The meeting also explored the potential for even broader interventions in the creative sector.

This includes plans to roll out fashion training programmes across Jigawa, Enugu, and Ogun State. Another immediate action item is Wema Bank’s collaboration with the Enterprise Development Centre (EDC) to launch a business-focused course in Calabar, which will equip creative entrepreneurs with the necessary tools in strategy and branding.

These programmes are set to begin deployment in the states including, Jigawa, Enugu, Cross River State, Lagos, and Ogun states. Both Wema Bank and OSAPDICE are committed to building on the partnership, with a shared vision of driving forward initiatives that will strengthen Nigeria’s creative and digital landscape.

The collaboration is designed to offer practical solutions, and new funding opportunities, and to inspire the next generation of Nigerian creatives. The future of Nigeria’s creative industry looks brighter with this evolving partnership, and both parties are excited to continue working together to create sustainable growth in the sector.