Get Guardian on Google
In a festive celebration of sustainability and innovation, Pernod Ricard Nigeria has unveiled the Jameson Upcycled Bottle Christmas Tree at Ikeja City Mall. This remarkable 25 foot tree, crafted from thousands of recycled Jameson bottles, stands as a testament to the company’s commitment to environmental responsibility and community engagement.
The event was graced by the Commissioner for Environment, Mr. Tokunbo Wahab, who praised the initiative for its creative approach to recycling. He said the company’s plan aligns with Lagos state’s environmental sustainability programme, aimed at eradicating the use of plastics to avoid hazards associated with its usage. Pernod Ricard’s efforts in recycling and sustainability are commendable and set a standard for corporate responsibility.
The Jameson Upcycled Bottle Christmas Tree marks the beginning of a series of festive activities running until January 1, 2025, inspired by the “Twelve Days of Christmas.” These events aim to foster community spirit and raise awareness about the importance of sustainability. Highlights include bond and connect sessions, Jameson-themed activities, candle art and gifting corners, silent discos, carol singing, Owambe parties, sip and paint sessions, karaoke, open mic nights, and a grand New Year’s Day concert.
Special Adviser to the Lagos State Government on Climate Change and Circular Economy, Mrs. Titilayo Oshodi, also commended the initiative. “This project showcases the creativity and excellence in promoting recycling and reducing waste. It aligns perfectly with Lagos state’s vision of ecological conservation and reducing toxic emissions,” she stated.
Managing Director of Pernod Ricard Nigeria, Michael Ehindero, expressed his enthusiasm for the project. “The Jameson Upcycled Christmas Tree is a creative way to engage our community and promote ecological consciousness. By reusing bottles, we hope to inspire others to think sustainably and act responsibly.”
