SBI Group celebrates one decade of innovation, global impact

SBI Media Group, Africa’s leading global media agency, proudly announces its 10th anniversary of revolutionising the media landscape. Founded in 2013 by visionary entrepreneur, Rotimi Bankole, the group has journeyed from its humble beginnings to become a powerhouse with an international footprint.

The agency’s success story is built upon the pillars of innovation, bravery, and thought leadership. Over the past decade, SBI Media Group has evolved from a one-man team into a dynamic conglomerate with more than four subsidiaries and a team of over 100 seasoned marketing professionals. Operating across seven countries in Africa, Europe, and the United States, the agency has continually reshaped the marketing landscape with its cutting-edge strategies and impactful campaigns.

In 2016, it marked a significant milestone by joining forces with Masscom Global, a network of vibrant and creative marketing agencies focused on emerging markets. This strategic collaboration amplified the agency’s growth trajectory, allowing it to execute its Africa-focused vision on a global scale.

Further cementing its position as a global player, the company aligned itself with Stagwell Global, a transformative marketing solutions platform with a presence in over 40 countries worldwide.

This partnership empowered the agency to harness new heights of creativity, innovation, and global outreach, positioning it as a trailblazer in the marketing industry.

Commenting on the journey, Bankole said: “The journey to our first decade in business has been marked with sheer bravery, hard work, and collaborative efforts from our colleagues, partners, and associates around the world. This collective positive energy has shaped the SBI Media Group we have today.”

He added, “As we look ahead, I am confident that the next decade will witness a new generation of leaders leveraging the SBI Media platform to build remarkable brands and drive positive industry impact.”

The group’s Head of Business Development and Strategy said: Samuel Odusami: “The SBI vision has been a remarkable one and it is a story to be proud of. Working with a team of multi-disciplinary talents in the last eight years for me has been an unforgettable experience and a chapter in my life that I will forever be proud of.”