SFL declares 2023 customer year
Sundry Foods Limited (SFL) said its priority this year is to deliver optimal service to its customers and meet their needs at a personal level.
Executive Director of the company, Nnamdi Opara, said this while unfolding the 2023 business outlook of the company at a meeting with staff of the company held in Port Harcourt, Rivers State.
He said enhanced customer satisfaction would form the major focus of the organisation’s service offerings this year as part of the continuous development of the company.
“When we started Sundry Foods, we wanted to create a solution to a problem – a gap in the market for quality Nigerian meals prepared and served to international standards. It was not about the food only, it also about the people,” he said
In a statement signed by Head, Marketing, Nduka Mokwunye, SFL recognises the link among nutritious meals, the complex processes involved and its safety in achieving optimal satisfaction of the customer.
The company said it has outlined several actions it plans to take to satisfactorily achieve its 2023 customer-centric targets.
These include strengthening its customer relations strategy, building on its food safety culture and engaging more with its raw material suppliers.
“Food safety and product quality are at the heart of how we do business and achieve our vision. We seek to always exceed our customers’ expectations by providing the highest quality products in surroundings that are clean, attractive, safe and comfortable. The integrity of our products depends on employees always following food safety practices that comply with our brands’ high standards
“Our commitment to food safety stretches back to the production of our raw materials. We maintain strict standards through the enforcement of supplier policies and procedures. These procedures are reinforced through in-person training for our suppliers,” the executive director was quoted.