Verve, Adidas partner on fitness festival
Verve has partnered Adidas on the sixth edition of the VerveLife Africa fitness festival series.
The partnership is buoyed by the audacious aspirations to completely revolutionise fitness and wellness in Nigeria, while encouraging a healthy lifestyle among the fitness platforms, the partners said.
Speaking on the latest collaboration, the Executive Vice President of Marketing and Communications at Interswitch Group, Cherry Eromosele, reiterated VerveLife’s focus on promoting fitness, healthy living and wellness across Africa.
She said working with the globally renowned and credible partner gives even more fillip to Verve’s resolve as both firms jointly advocate more active and healthier lifestyles for African consumers.
“We are greatly delighted to welcome Adidas on board as one of our partners for VerveLife 6.0. Year-upon-year, we continue to successfully deliver extraordinary experiences that transcend the expectations of fitness enthusiasts in these climes, with an unprecedented approach incorporating fitness, fun and healthy food, all intertwined in a format that leaves participants demanding more,” he said.
The Commercial Director of Africa at Adidas, Brett Burgess, expressed delight at the partnership with VerveLife, as the global brand continues to grow its presence in Nigeria.
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