Kanye West seems to be annoyed by the Yeezy Day celebration, a day set aside each year on August 2 to honour the Adidas Yeezy clothing line. West expressed his dissatisfaction with Yeezy Day in a direct message to the Complex Instagram account, writing that “Adidas made up the Yeezy Day idea without my agreement.”…
4 Apr 2021
Former French minister and scandal-ridden tycoon Bernard Tapie, the former owner of Adidas, was attacked along with his wife during a night-time burglary of their home, police said Sunday.
13 Feb 2021
The company’s Chief Executive Officer, Wonuola Okoye revealed that they’d continue to liaise with local and international brands within the athleisure genre over the next couple of months.
8 Sep 2020
Disc jockey and singer Dj Cuppy has been unveiled as part of Manchester United's new jersey campaign advert. The English football club Manchester United on Tuesday unveiled their third kit for the 2020-2021 season. The new design is by sports kit giant Adidas and it makes use of creative black and white stripes with red…
23 Aug 2020
Kanye West has been accused of "making a mockery of Islam" by Muslims after the rapper named his new line of Adidas Yeezy boots after the Islamic angels of judgement (Israfil) and death (Asriel). The sneakers; Yeezy Boost 350 V2 Israfil and Yeezy Boost 350 V2 Asriel were announced on Adidas Originals' Twitter page: YEEZY…
25 Jul 2020
Clothing company, Gap’s stock fell nearly six percent this week following rapper, Kanye West’s comments he made at a public event over the weekend, criticizing Gap and Adidas, his business partners.
26 Jun 2020
Rapper turned business mogul Kanye West has inked a deal with the struggling retailer brand Gap Inc to produce a new line marrying its American clothing classics with the rapper's Yeezy designs. The new deal will see the birth of "Yeezy Gap" in the first half of 2021, the companies said Friday. A collaboration with Kanye…
8 Nov 2019
Fumbi Chima is a top global executive, ROI-driven business leader and business growth strategist of Nigerian origin, currently serving as the Global Chief Information Officer (CIO) of Adidas. She is an accomplished business executive with exceptional senior management skills in strategic planning, acquisition, and business development.
28 Jun 2019
As the Africa Cup of Nations in Egypt enters its second week, lots of buzz is being generated on social media platforms by the tournament. Fans cannot get enough of the action and are turning to their second screens to share the excitement and the controversies with their networks. Sponsors are also plugging in to…
23 Jun 2019
These are surprising times indeed. Man’s attempt to restore peace and order and perhaps, faith in the supernatural ended up leaving many with mixed feelings. With rescues from death traps to deaths to “prophets” getting recognised. Here is a rundown of the week: The rage of lawlessness A woman identified as Rosemary Godday has been…
19 Jun 2019
German sportswear giant Adidas on Wednesday lost a legal battle to trademark its "three stripes" motif in the EU, as a court ruled the design was not distinctive enough to deserve protection.
29 Apr 2019
Beyoncé is further expanding her empire with the relaunch of her Ivy Park clothing line in partnership with Adidas. The 37-year-old singer is now a “creative partner” for Adidas, developing new footwear and apparel for the brand. This was announced in a joint statement on Beyoncé’s website and on the Adidas website on April 4. View this post on Instagram …