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Wabi reaffirms commitment to retail partners’ growth, profitability

By Ngozi Egenuka
18 November 2022   |   1:20 am
To help retailers to mitigate the effects of the current economic situation and grow their businesses through sales, Wabi2b, is rolling out discounts for retailers in the maiden edition...

To help retailers to mitigate the effects of the current economic situation and grow their businesses through sales, Wabi2b, is rolling out discounts for retailers in the maiden edition of its shopping festival campaign.

A marketplace that allows wholesalers and distributors in the fast-moving consumer goods space retail their products directly to retailers and traditional stores, Wabi Nigeria, through its Wabi2b platform will hold this year’s “Boku Festival,” from Friday, November 18 through Wednesday, November 30th, 2022.

Retailers will get huge discounts on a wide range of products across different categories from top FMCG brands that offers the retailers including small shop owners a chance to boost their businesses. The festival is in partnership with top international and local FMCG brands such as the Nigeria Bottling Company, Diageo, Flour Mills of Nigeria, Grand Oak, PZ Cussons among others.

A wide range of products would be on offer to its large customer base across Nigeria with over 10,000 retailers on the platform, giving them the opportunity to buy at the best prices and make incremental sales by comparing prices and make good profit.

Country Manager, Wabi Nigeria, Omolara Adagunodo, disclosed that the current economic situation in the country is one of the motivations behind the campaign to support their retail partners. She further encouraged partners to take advantage of the campaign to grow their businesses, adding that their goal is to continue empowering millions of people especially women, who make up majority of their retail partners.