Media

As part of its contribution to mobility, as well as rounded development of tourism sector of the economy, Uber has announced its intention to expand its services to cities in Nigeria and other West African countries where their services have not been fully utilised.       The global technology brand, which has been consistent in Nigeria…

Stakeholders and participants at the 18th NECCI PR Roundtable have insisted that only patriotic, detribalised and effective youths should be allowed to take the mantle of leadership in the country. Former Minister of Education, Dr Oby Ezekwesili, who was one of the guest speakers identified character, competence and capacity as indispensable qualities of any youth…

This s the first of a three-part article. Branding a nation to greatness involves the successful branding of what I have identified as the 3 Ps. These are People, Places and Products. What this basically entails is the application of the branding process to our identity as a people, our cities by way of destination…

As Nigeria approaches its 20th year of uninterrupted democratic governance, which would also see a new political dispensation come to light, it is important to examine the key sector and regulatory bodies that help in shaping democracy. The media plays a vital role in any democratic society, but without proper regulatory body, it could mar…

Few months after its launch of new campaign, C’mon Get Active, to position the brand as an enabler for a healthy active life, Chivita Active is already inspiring a new social movement for consumers who are voting for active health by easily integrating the brand into their daily routine as a partner in their journey for…

It is now holiday time. Children are back from school and colleges and homes are bustling with their sheer presence, noise-making and prank. How wonderful then could it be if children are allowed to be children? This is not a comment on educational standard or on the unflattering, but famous federal character in admission. It…

The members of Experiential Marketers Association of Nigeria (EXMAN) recently undertook a major review of its ethics and disciplinary code as well as constitution at its fifth yearly meeting in Calabar. During the AGM, the association elected Mr. Olurotimi Rhodes of Voyance Marketing as publicity secretary to fill the void left behind by Gil Kimani.…

Since the announcement by the Federal Government that a new national airline to be called Nigeria Air, will commence operations by December, we have heard a lot of noise. But I am concerned by the rash of tweets from Oby Ezekwesili. This is a lady I hold in very high esteem. On this matter of…

Marketing Edge is set to expand the frontiers of brand and marketing reportage with its premiere on TV tomorrow. The 30-minute programme, which airs on TVC, by 12-12:30pm, promises to offer a potpourri of happening and development in the integrated marketing communications sector in Nigeria. The programme will feature top players, gladiators and professionals in…

Having won the award in 2016, Chivita’s consistency has again earned it Outstanding Juice Brand of the Year at the recent Marketing Edge awards in Lagos. Known as a natural fruit juice brand, whose evolution and strategic drive for market leadership has been fueled by product quality, innovation, effective consumer engagement activities and an enviable…

Nigeria Association of Women Journalists, NAWOJ, Lagos Chapter at the weekend had a peaceful protest against the mismanagement of funds contributed towards the NAWOJ/NUJ Housing Scheme. Members staged the peaceful protest at the end of the July Congress of the Nigeria Union of Journalists (NUJ), Lagos Council, and calling on the union leadership to stop…

Last week, thousands of buyers, sellers and participants converged on Lagos for the leading trade event for air conditioning, installation system, refrigerator, water treatment and the West Africa HVAC Expo.   LG Electronics was on ground with its new commercial air conditioning units drawing attention from observers, who were pleased to see such innovations from…