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At industry summit, experts to discuss corporate social investment conundrum

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Onyekachi

Plans have reached conclusive stages for the second edition of Industry Evening Summit, a flagship platform where marketing communications is discussed in the country.
 
At the event, speakers will discuss issues concerning the management of corporate social investment.
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With the theme “Addressing the balance question in the management of corporate social investment portfolio during the crisis,” the summit is scheduled to hold at the Sheraton Hotel, Lagos, on April 2.
 
To present a paper on the theme is the Managing Director of Frutta Juice & Service Limited, Dr. Onyekachi Onubogu. Onubogu is an accomplished senior business leader/ executive board member with over 20 years of track record of commercial and marketing success in multi-national companies across Africa.
 
Lined up to do justice to this thought-provoking topic are the vice president, Association of Sustainability Professionals of Nigeria (ASPN), Mrs. Ini Abimbola; Managing Director of TruCSR/Founder SERAS Africa, Mr. Ken Egbas; Director, Corporate Affairs & Sustainability Development, Unilever Ghana & Nigeria, Mrs. Oluwasoromidayo George, and Regional Executive Head, Marketing & Corporate Communication, Standard Bank  Group, Mrs. Nkiru Olumide-Ojo.
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Other panelists include Executive Head, Corporate Communication, Multichoice Nigeria, Ms. Caroline Oghuma; Manager, Communication & Corporate Affairs, Nestle Nigeria, Mrs. Victoria Uwadoka; Managing Director/CIO, G2M Creatives, Mr. Uduak J. Peters; Chief Brand & Marketing Officer, Union Bank Plc, Mrs. Ogochukwu Ekezie-Ekaidem; Head, Events & Sponsorship, Access Bank Plc, Mrs. Ogechi Kasie-Nwachukwu, and Group Head, Strategic Brand Management & Communication, Polaris Bank, Mr. Nduneche Ezurike.
 
To chair the event is Lagos State Commissioner for Information & Strategy, Hon. Gbenga Omotoso while Ms. Chineze Amanfo, PR Lead, 9mobile, is the moderator of the session.
 
Speaking on the theme, summit convener, Goddie Ofose, said it could not have come at a better time as the COVID-19 pandemic has disrupted big corporations’ plans for their social responsibility initiatives.
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“Last year, organisations in Nigeria and other parts of the world abandoned their CSR plans and kept donating to the government at all levels to fight the pandemic. This singular development caused several companies to halt the CSR activities for the year,” Ofose said.
 
“Therefore, we are trying to find a balance between CSI and CSR,” the convener revealed. “We believe that with the calibre of professionals we have selected to discuss the topic, the solution would be found.”
 
Also, part of the evening’s event is the conferment of lifetime awards on four distinguished professionals in the integrated marketing communication industry. 
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The four individuals are Executive Vice Chairman, Troyka Holdings-owners of Insight Redefini, Halogen Security and Optimum Exposure, Mr. Jimi Awosika; Chairman, CMC BCW, Yomi Badejo-Okusanya; Regional Managing Director, West & Central Africa, mediaReach OMD,  Tolu Ogunkoya and Group Managing Director/CEO, Oracle Agency Group, Dr. Felix King Eiremiokhae.

The chief executive of TruCSR, Egbas, and other distinguished individuals and organisations that performed creditably well in 2020 despite pandemic would also be recognised and honoured at the event.
 
The 2021 summit is sponsored by MultiChoice Nigeria and will be hybrid while COVID-19 protocols is expected to be duly observed throughout the session. 

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