Experts advocate qualitative marketing research, segmentation for campaign success
Stakeholders, at the maiden edition of Marketing Research Academy (MRA) lecture, have insisted that qualitative marketing research and segmentation by advertisers are indispensable in facilitating marketing campaign success. With the theme: “What is new”, the stakeholders further argued that qualitative marketing research, segmentation and other marketing strategies can improve the nation’s GDP and subsequently lead…
‘Digital innovation changing marketing paradigms’
In an age when digital technology has interconnected customers and democratized information across markets, there is the urgent need for organizations to embrace digital innovation to equip themselves and acquaint themselves on how customers think, act, express themselves and connect with one another in the Digital Age so as to leverage that understanding for better engagement and…
‘Summit will open new vista of marketing, advertising knowledge for brand owners’
The Publisher of Marketing Edge magazine, Mr. John Ajayi, recently spoke on the upcoming National Marketing Edge Stakeholders Summit and Brand & Advertising Awards slated for July 6, in Lagos. He said stakeholders should look forward to the event for enriching marketing activities. MARGARET MWANTOK provides excerpts What should stakeholders expect from this year’s National…
‘How Alphabet Media Academy will shape advertising, marketing communications’
Chairman, Alphabet Media Academy (AMA), Mr. Vincent Oyo, has stated that the academy would create a pool of trained talents that would shape the future of media advertising and marketing communications industry in Nigeria and Africa. While addressing journalists at the launch in Lagos recently, he noted that the objectives of the academy include providing…
How to apply marketing principles to socia media
Marketing products and services have evolved over the past few years but marketing principles still remain the same. Below are some points that will assist you when marketing your products on social media.
Fact #1: Though increasingly popular, influencer marketing has its drawbacks
About a month ago, the Internet (and by that I mean the world), woke up to the (sordid) antics of “youtubber” Logan Paul who, during a trip to the Aokigahara forest in Japan, stumbled on the corpse of an apparent suicide victim. Aokigahara forest is notoriously known as the suicide forest of Japan. American born…
Realty Point unfolds platform for real estate marketing
A Lagos – based real estate developer, Realty Point has launched a scheme that will assist estate agents to earn commission electronically from sales and through referrals. The platform known as Realty Point Independent Sales Agency (RISA), according to the managing director and Chief Executive Officer of the firm, Mr. Gbadebo Adejana is a combination…
Reshaping the future of marketing in Nigeria
The president said the initiative was in line with the institution’s preference for non-use of force in driving compliance, adding, “Our approach to compliance is to avoid the use of force, except this is a last resort.
Marketing vs sales (the distinct difference)
Working with mid-size companies, we often hear the terms Sales and Marketing used together. In some ways, this is logical because the two need to work together. But in fact, they are two very different functions and require very different skills.
Cross promotion marketing & strategies
To stand out from their competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to "outmarket" bigger competitors.